The Magic Hat Café aims to abolish avoidable food waste by ‘upcycling’ surplus food to feed the community, and leading research and activism on food waste.
Food that would otherwise be sent to landfill is collected from local food businesses and households in and around Newcastle upon Tyne. This includes fruit and vegetables that are unattractive; bakery products that can only be sold on the day of production, surplus from food growers and end-of-line or unsold produce.
Collections are sorted, prepared and stored according to Environmental Health legislation. Ingredients are then prepared into nutritious meals and drinks, which are served to the public on a ‘Pay-As-You-Feel’ donations basis.